Board Member Bios
Husband, Father and Grandfather, Scott has been engaged with the cannabis industry in Humboldt County for 30 years. His family owned and operated farm is in Honeydew, where he cut his teeth as a cultivator and from where he's had a front row seat for the changes in the cannabis industry from the 1980's onward. With a background in engineering, Scott's passion has always been the intersection of responsible cultivation with the world-class cannabis terroir of Humboldt County.
More recently, Scott co-founded Humboldt Legends, a local company focused on delivering world-class cannabis from Humboldt County's best farmers. Having a range of real-world experience has been an asset in building this California brand, one that reflects the values and qualities unique to Humboldt County.
Scott is excited and motivated to put his knowledge and experience to work building a strong future for Humboldt County's world-class cannabis industry.
Scott Vasterling’s prolific career blends decades of leadership in health and wellness marketing and sales with his family’s thriving Humboldt farming, distribution and restaurant businesses.
As co-founder of Humboldt Family Farms, HumCann and Pacific Crest Distribution, Vasterling guides the vision and daily business operations of the three Humboldt-based entities that support regional farms, including his own. His foray into Humboldt farming began in 2007 when he and his wife and co-founder Alice formed Humboldt Family Farms to grow produce for their local cafes. Now, his three main farming-related businesses cultivate and distribute local produce and cannabis from the Humboldt region to the rest of the State. His depth of expertise in health and medicine, sales and distribution has proved to be a potent combination that benefits his businesses as well as local Humboldt farmers.
Vasterling spent two decades in the health and wellness industries working for leading global and Fortune 100 companies including Johnson & Johnson, and most recently Novo Nordisk, supporting rural medical staff and institutions with education promoting diet and exercise care management. Through his tenure in healthcare, Vasterling successfully navigated the idiosyncrasies of these heavily regulated industries as a member of a product company working day in and day out with the FDA.
In addition to his daily entrepreneurial duties, he is currently in the Humboldt County and California State permitting process for cannabis cultivation and distribution to support family farmers with a smooth transition into an incredibly regulated business environment.
Vasterling’s passion for his family’s business is rivaled only by his passion for the outdoors. A seasoned “thru-hiker,” he has backpacked several monumental long-distance trails including the Appalachian Trail, the Pacific Crest Trail and the Arizona Trail.
Kaylie has been working tirelessly on cannabis compliance and policy both through her position as Partner and General Manager of Green Road Consulting, Inc., a local civil engineering firm, and as proprietor of Forbidden Fruit Farms, Inc., her family’s multigenerational cannabis farm in Southern Humboldt County and the first cannabis farm in the State of California to receive an annual cultivation license through CDFA.
Graduating from Western Oregon University in 2010 with a Bachelor of Science in Psychology with an Emphasis in Legal Studies, Kaylie has been working with hundreds of farmers throughout Humboldt County since 2016 on licensing through Humboldt County Planning and Building, CDFA Cal-Cannabis, North Coast Regional Water Quality Control Board and State Water Resources Control Board.
Her belief in strong communication, creativity, and community unification is what she has built her cannabis career around, and providing for her one fierce and tireless kiddo is her driving force in seeing Humboldt County’s local cannabis community succeed.
Patrick Kanzler has been involved in the Humboldt County cannabis industry for over 12 years. Primarily on the horticulture supply side, he currently served as General Manager for Humboldt Wholesale (House and Garden Nutrients) and is currently the CEO for Solstice Agriculture, distributor for Front Row Ag Nutrients.
In 2013, he founded Peak Industries, Humboldt County's first cannabis vape brand. He has also served as VP of Marketing at BEAR Extraction House, in Arcata’s Cannabis Innovation Zone.
Over a decade of business representing Humboldt to growers around the world has provided valuable experience and insight. Recognizing the unapologetic, fiercely independent, local culture, Patrick hopes to help Humboldt County's Cannabis industry transition into the regulatory world, while maintaining its unique heritage. Patrick is a father of two, holds a BA in Religious Studies and is a certified Yoga instructor and US Army veteran.
Aaron is co-owner and operator of Paradise Valley Farms in Southern Humboldt and is “excited for the opportunity to represent Humboldt county farmers and work towards a positive future for our industry and the county as a whole.”
Born and raised in Humboldt County, Aaron left the north coast to continue his education at the University of Oregon, receiving a B.S. in General Science and a minor in Business management. After completing his education, Aaron completed a year of Americorp service working with underprivileged schools in San Jose, CA.
After working in the Bay Area in the cannabis industry for several years Aaron developed a passion for being a hands-on cannabis cultivator. Aaron has been growing sun-grown cannabis in the Southern Humboldt area since 2012, and in 2016 co-founded Paradise Valley Farms which now a holds a provisional license for outdoor cultivation.
Aaron has a strong interest in the longterm preservation of Humboldt county’s culture and economy. In 2018, Aaron was a member of Arcata’s Economic Development Committee. His goals are to assist in developing a cannabis economy that enriches the natural environment, provides quality opportunities for employees, and continues Humboldt’s unique cultural history.
Terra J. Carver
Terra J. Carver has been involved in Humboldt County’s cannabis community for nearly two decades. After her first few years farming, she began studying Sustainable Agriculture at College of Redwoods to gain a deeper understanding of best management practices and responsible land stewardship.
In 2014 her love for agriculture combined with a passion for preserving the delicate eco-systems of the North Coast led her advocate on behalf of the cannabis industry and responsible regulation. In 2015 she helped shape Humboldt County's land use ordinance that was unanimously passed by the Board of Supervisors in early 2016. Along with advocacy, she organized community meetings and workshops to encourage cannabis farmers to become educated and engage with the compliance process.
Terra genuinely believes cannabis farms in Northern California have the opportunity to become worldwide leaders in sustainable agriculture. She looks forward to the paradigm shift when cannabis grown in Humboldt County is not only recognized as the best quality but also recognized for being produced with the highest environmental and social standards possible.
Terra’s past advocacy work has included a board seat with California Cannabis Voice Humboldt’s (2015-16), a board seat on California Growers Association board (2016-18) where she served as Policy Chair from 2016-18. Currently, Terra is co-founder and Executive Director of the Humboldt County Growers Alliance (HCGA).
Natalynne holds a Bachelor of Science degree from Humboldt State University in Environmental Science: Public Policy. Between 2008 and 2017 Natalynne worked with the Environmental Protection Information Center, a regional environmental advocacy organization that works to protect and restore the forests of Northwest California. During her tenure she developed extensive experience in nonprofit management. In addition, she developed relationships with state and regional legislators and regulators, and built alliances with land managers and owners.
In 2014 and 2015, Natalynne helped facilitate dialogue between environmental organizations, cannabis farmers, and the public. By working across political boundaries Natalynne helped shape Humboldt County’s landmark Medical Marijuana Land Use Ordinance for the benefit of farms, forests and fish. Immediately following the passage of the Land Use ordinance, Natalynne worked with other non-profits, state agencies, Humboldt County Planning and Building and the cannabis business community to write, develop and distribute over 6,000 Cannabis Farmers Compliance Handbooks. The handbooks were designed to provide farmers with the tools necessary to understand and comply with the new laws and regulations.
Currently, Natalynne is co-founder and Operations Director of the Humboldt County Growers Alliance (HCGA), and co-founder and Executive Director of the Humboldt Community Business Development Center (HCBDC).
Natalynne initially became involved with the burgeoning public discourse of how to effectively regulate cannabis agriculture in 2010 while managing the successful political campaign to re-elect District Attorney Paul Gallegos.
Natalynne holds a certification from the Cascadia Center for Leadership with skills in public engagement and meeting facilitation.
MEMBER SUCCESS EXECUTIVE
Heather got her start in community organizing and leadership as Region One President of California Association of Student Councils in 2004. In this role, she supported students within Humboldt, Mendocino, Trinity, Lassen, Modoc, Shasta, Siskiyou, and Tehama Counties by developing student leadership conferences and attending state-wide conferences.
Heather graduated from Dartmouth College in 2009 with a Bachelors in Sociology and a minor in German Studies. During her education,Heather worked as the Student Director for National Internships at the Dartmouth Center for Social Justice, placing and supporting students in internships with non-profits nationwide. After studying abroad in Berlin and teaching high school for a year in the Marshall Islands, she returned to her hometown of McKinleyville in Humboldt County. There, she served with YouthServe AmeriCorps mentoring at-risk high school students experiencing barriers to higher education.
Between 2016-2018, Heather was a founding member of 350 Humboldt, a local chapter of an international climate advocacy group and served on the Steering Committee. Heather assisted in writing, developing, and lobbying for the 100% Clean Energy Resolutions successfully passed by Eureka and Arcata City Councils as well as McKinleyville Community Services District and the Board of Supervisors.
In her capacity as Account Executive with Lost Coast Communications since 2016, Heather has helped countless businesses in Humboldt County to develop and implement diverse marketing strategies. Heather is a creative and analytical thinker able to work collaboratively with members of the business and civic communities while crafting high-level tactics to drive business success.
Heather holds a Digital Communications & Imaging certificate from Humboldt State University and has presented workshops for the North Coast Youth Summit. She has also been a mentor with Big Brothers Big Sisters since 2016. Her favorite class at Dartmouth was organic farming and she is an avid hobby gardener.
Ross graduated from Emory University in Atlanta, Georgia in 2012 with a Bachelor’s Degree in Psychology. Following college, he worked for the Atlanta Urban Debate League, a non-profit that teaches debate and advocacy skills to middle and high school students. As a program coordinator and teacher, Ross worked with students to develop skills in advocacy, community organization, and conflict mediation.
Ross moved to Oakland in 2015 and worked as a paralegal at Robert A. Raich, P.C., a law firm specializing in medical cannabis business law. At the firm, he helped a wide range of farmers, manufacturers, and delivery service operators navigate collective and cooperative laws under Proposition 215 and SB 420, and came to understand the uniquely diverse, independent, and values-driven businesses that make up the California cannabis community. As MMRSA and Prop 64 were passed and then implemented, he developed an up-close perspective on how new laws and regulations were impacting the legacy cannabis community in Northern California.
In 2018, Ross began working with the California Growers Association as policy staff, supporting CGA’s legislative affairs program and leading CGA’s regulatory affairs program. He transitioned to policy work with HCGA in early 2019, and after many visits to the North Coast, moved to Humboldt full-time in June 2019.
Alegria Sita is the Founding Owner of Gala Events and Weddings, a local event planning company started in 2011. While weddings are the bulk of her business, she also supports businesses with product launches, mixers, workshops, and conferences. In 2018 she assisted HCGA with the Meet the Buyer Conference in Fortuna, CA; and then as an event coordinator she assisted the Historic Eagle House in hosting HCGA's House of Humboldt in 2019 and several other cannabis industry mixers and events.
Alegria's love of event planning, organizing and hospitality began at the age of 13 when she worked on producing events for her school. She continued building these skills through college at Humboldt State University. She received her BA in Interdisciplinary Studies focusing on Communications and Leadership Studies. Throughout her education, Alegria worked for local non-profits mentoring K-12 youth and supporting them in planning, designing, and implementing their own events.
2015 - 2018 Alegria served as an elected Board Member for the Humboldt County Convention and Visitor's Bureau promoting tourism; now she serves as Marketing Chair on the Sequoia Park Zoo Foundation Board.
Alegria has directly and indirectly been involved with the cannabis community since she moved to Humboldt in 1996. She has developed a love for all things entrepreneurship and is passionate about supporting all Humboldt Businesses to thrive.